Dieux du Stade - Making of Calendar 2004
Original title: Dieux du stade: Le making of du calendrier 2004
4.0(3)20032h 20mEN
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
