How Fernando Pessoa Saved Portugal

Original title: Como Fernando Pessoa Salvou Portugal

6.3(20)201827mPT

Directed by Eugène Green

Lisbon, Portugal, 1927. The writer and journalist Fernando Pessoa accepts from his boss the commission to create an advertising slogan for the drink Coca-Louca; but conservative government authorities consider the new drink as revolutionary as it is diabolical.

1920sportrait of an artistadvertising campaigncontroversial advertisinglisboa, portugalheteronym in literatureshort film

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