CineMagia: The Story of São Paulo's Video Stores

Original title: CineMagia: A História das Videolocadoras de São Paulo

“Be kind, please rewind”

Directed by Alan Oliveira

Before the streaming era, the video stores were the key for the beginning of home video experience in Brazil. The documentary narrates the history of São Paulo's mom-and-pop video stores from its appearance to the vanishing of this platform. Owners, employees, customers and critics talk about the experience of renting a movie.