Death to Philippine Cinema!

Original title: Ang Wa Damhang Importansya Sa Teleserye

Directed by Rodiell Veloso

Joe is a telewriter for GM8's biggest regional soap opera, Sa Pagtila Ng Ulan. Nearing their series finale, Joe is at odds with the soap opera showrunner, who wants a cliché ending for the show. A battle of external and internal conflicts arises as Joe tries to deal with the pressures of catering to the general audience's taste and his own creative fulfillment.